But, like a CEO, product managers set the goals, define success, help motivate teams, and are responsible for the outcome. People hear Horowitz’s analogy and think product managers have some kind of special authority. Really, though, he's saying product managers need to balance all three needs and make hard decisions and trade-offs. People see Eriksson’s diagram and think that product managers manage the product between all three disciplines (UX, technology, and business). Be prepared to explain reasoning behind your assumptions. Then learn how to identify reasonable assumptions for a broad range of products and services. Start with a clear plan on how you plan to derive an answer. I agree with both Eriksson and Horowitz, but not always with how their definitions are interpreted. Practice the exercises from Chapter 3 and 4 in Interview Math to develop research and critical-thinking skills for analytical problems. Fifteen years ago, Ben Horowitz, CEO of Opsware, called the product manager the “ CEO of the product.” Martin Eriksson, product leader extraordinaire and founder of ProductTank, initially summed up product management in a simple Venn diagram that sits the product manager at the intersection of business, technology, and user experience. Know how to stand out from the crowd This book will tell you everything you need to know about getting ready to interview for an Amazon Product Management job. The job interview is your best opportunity to do that. Where practitioners of more established crafts, like design and engineering, have been able to segment themselves by their specialization, product managers are still defining what the role should be. When applying for a product management position at Amazon, you need to set yourself apart from a pool of very competitive applicants. The confusion about what a product manager is likely stems from the recency of the role. A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality. After 10 years of studying the craft of product management, I’ve developed a deep understanding of what it means to be a product manager.
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